INFINITI IPAD® APP FOR ADEYAKA BRAND MAGAZINE NOW DOWNLOADABLE


Infiniti’s multi-prizewinning customer magazine, adeyaka, can now be downloaded from the Apple iTunes Store (http://www.apple.com/itunes) in a version developed for the recently launched Apple® iPad®.

The app incorporates 25 minutes of high quality videos and over two hundred images, in addition to fourteen 360-degree animations to explore the interior and exterior specification of the entire Infiniti model range. The touch and scroll function allows users to navigate through the familiar Lobby, Lounge, and Gallery zones where readers have instant access to the largest selection of feature articles from any carmaker. Infiniti has also integrated the unique facility whereby iPad owners can either e-mail or directly share articles from the iPad version of the magazine in an Adobe PDF format, or post a click through on the wall of their Facebook social networking profile.

Andreas Sigl, General Manager, Global Brand Innovation, Infiniti says: “The new adeyaka app for the iPad provides a greater opportunity for consumers to interact with the brand and be part of the Infiniti ownership experience across the globe.”

The new application has been designed by Köckritzdörrich, the Germany-based corporate publishing specialist, on behalf of Infiniti, the luxury automotive brand from Japan. The application is not simply a PDF-version of the existing print magazine which is distributed in Europe, Russia, the Middle-East and Canada and online (www.adeyaka.com), but takes advantage of the iPad’s multimedia functionality.